Marketing Professional

Ashleigh
Nicole

Web3 Content Strategist & Community Growth Specialist crafting compelling narratives in the blockchain space

Heflin, AL
LinkedIn
01

About Me

Results-driven marketing professional with 2+ years of experience in web3 content creation and social media management. Proven track record of building engaged online communities and delivering high-performing content. Combines creative storytelling with data-driven strategy to drive engagement and growth in the blockchain/tech space.

Content & Strategy

  • Content Creation
  • Social Media Management
  • SEO Optimization
  • Campaign Development
  • Brand Voice Development

Community & Analytics

  • Community Engagement
  • Analytics & Reporting
  • Cross-Platform Management
  • Engagement Metrics
  • Data-Driven Insights

Platforms

  • Discord & Telegram
  • Twitter/X
  • Instagram & Facebook
  • LinkedIn
  • Newsbreak

Tools & Software

  • Google Workspace
  • Canva
  • Notion
  • Adobe Creative Suite
  • Social Media Analytics
02

Experience

Assistant to Social Media Manager

Moi Technologies
March 2025 - Present

Drove community growth and engagement for web3 technology company, creating multi-platform content targeting core demographic of men aged 18-55.

Increased community engagement through strategic content development on X and LinkedIn
Managed content calendars ensuring consistent daily posting and platform-specific optimization
Created engaging text, image, and video content aligned with brand voice and web3 industry trends
Monitored and responded to community interactions, fostering active engagement and loyalty
Collaborated with design team to produce high-quality visuals for campaigns
Tracked performance metrics and provided data-driven insights for strategy optimization
Contributed to both paid and organic social media campaigns
Stayed current with web3 trends and integrated relevant topics into content strategy

Contributing Writer

Newsbreak App
March 2023 - August 2025

Produced timely, SEO-optimized news and feature articles covering trending topics, political news, and local stories with focus on accountability journalism.

Averaged 5 articles per week while maintaining high editorial standards
Researched and wrote engaging content tailored to local audiences with strong SEO performance
Crafted compelling headlines optimized for reader engagement and platform visibility
Monitored trending topics to deliver relevant, high-performing stories
Met consistent deadlines in fast-paced digital publishing environment
Collaborated with editors and incorporated feedback to refine content
Focused on investigative pieces holding institutions accountable

Executive Chef

JJ's Bistro de Paris
October 2016 - January 2018

Led all kitchen operations including menu development, food cost control, staff training, and quality assurance.

Managed teams of sous chefs, line cooks, and kitchen staff
Hired and trained all back-of-house positions
Ensured compliance with health and safety regulations
Implemented new culinary techniques to optimize menu offerings and increase revenue
Partnered with suppliers and local farms for quality ingredient sourcing within budget
03

Education

Associate of Applied Science in Culinary Arts

The Culinard at Virginia College
2006 - 2008
04

Case Studies

Fitness

YogaWorks

Social content and visual campaigns for a national yoga brand.

YogaWorks Animation

YogaWorks Brand Animation

Engaging animated content for social media campaigns

YogaWorks Cultivate Inner Calm campaign

Cultivate Inner Calm

Heart-opening series campaign promoting inner peace and mindful connection

YogaWorks Open Your Heart campaign

Open Your Heart

Seasonal stress-release series with curated stretches for emotional wellness

YogaWorks Practice Love From Within campaign

Practice Love From Within

February mindfulness campaign trading external noise for deep internal peace

YogaWorks Trust the Experts campaign

Trust the Experts

Educational creative highlighting gold standard yoga heritage and biomechanics expertise

Health

Verywell Health

Educational graphics and engagement posts for consumer health media.

Master Your Blood Pressure - Verywell Health

Master Your Blood Pressure

Educational content on hypertension management and regular monitoring

The Mediterranean Advantage - Verywell Health

The Mediterranean Advantage

Nutrition guidance promoting heart-healthy dietary choices and arterial wellness

Navigate Your Heart Checkup - Verywell Health

Navigate Your Heart Checkup

Physician-vetted discussion guide empowering patients for medical appointments

Tech / Web3

MOI Technologies

Brand storytelling and Web3 visuals.

Web3 Introduction Animation

Web3 Platform Introduction

Brand introduction and platform overview animation

MOI Technologies Carousel

Social media carousel showcasing key features and benefits

Engineered for Infinity - Moi Technologies

Engineered for Infinity

Brand messaging highlighting decentralized architecture and scalable performance

Participant-Centric Power - Moi Technologies

Participant-Centric Power

Content emphasizing user-first design and high-throughput DApps

Scale Beyond the Horizon - Moi Technologies

Scale Beyond the Horizon

Visual storytelling for decentralized growth capabilities

Security is Non-Negotiable - Moi Technologies

Security is Non-Negotiable

Trust-focused messaging for blockchain security features

05

AI-Enhanced Creations

Leveraging AI tools to create engaging visual content and dynamic campaigns that push creative boundaries.

Grok AI Advertisement

AI-generated promotional video showcasing creative storytelling and brand narrative

Grok AI Campaign

AI-powered video content demonstrating innovative advertising approaches

Let's Create Something Amazing

Ready to elevate your brand's presence in the web3 space?

Get In Touch View LinkedIn Profile